APEX ISA A High Performance Agents Program Book a Strategy Call

APEX ISA · Inside Sales Agent Program

A dedicated Inside Sales Agent,
engineered for the top of the market.

A best-in-class virtual ISA, trained and embedded inside your real estate business — driving outbound business development, qualified appointments, and comprehensive admin support. Built for high-performing agents across Canada and the USA.

Book a Strategy Call

2 hours a day.5 days a week.Exclusively your pipeline.

Presented by High Performance Coaching Inc. · Program Director Joseph Moretti

Program Heritage

A proven framework.
Relaunched, and sharpened.

APEX ISA is the relaunch of a highly successful, larger-scale program previously known as Ambitious Edge, powered by Sims Coaching Systems Inc. The original required a $25,000 USD initial investment and a five-figure monthly retainer.

We are bringing that exact proven framework back to market under High Performance Coaching Inc. — adding full administrative services, and opening it at a highly accessible entry point. Your ISA is not an assistant. They are a trained sales professional, integrated into your business to generate leads, nurture your database, and increase your closed transactions.

  1. Then Ambitious Edge Sims Coaching Systems Inc. · $25,000 entry · enterprise-scale
  2. Now APEX ISA High Performance Coaching Inc. · same framework · admin added · accessible entry

Scope of Services

Four engines,
pointed at revenue.

Two dedicated hours a day, five days a week — applied exclusively to your business. Outbound is the immediate priority from day one.

01 Immediate priority

Outbound business development & appointment setting.

Proactive outreach to generate leads and secure qualified, ready-to-meet appointments — the first lever we pull, and the one we never put down.

  1. 02

    Database management

    Your database optimized to strict standards — note-taking, contact tagging, and disciplined hygiene.

  2. 03

    Marketing initiatives

    Newsletters and targeted email campaigns, launched and managed so your name stays in front of the right people.

  3. 04

    Social & DM outreach

    Social strategy and direct-message initiatives that expand your footprint and open new conversations.

Administrative Support

The full ledger.
Off your plate.

Comprehensive administrative assistance that streamlines your daily operations. Duties include, but are not limited to, the following.

01Website Management
Maintaining and updating your real estate website as needed.
02CRM Management
Managing and organizing your Customer Relationship Management system.
03Lead Follow-Up
Proactive follow-up with leads via text and email.
04Calendar Management
Scheduling, organizing, and managing your appointments and calendar.
05Database Cleanup
Auditing and cleaning your contact database to ensure accuracy.
06Pipeline Management
Tracking and managing active leads through the sales pipeline.
07Listing Updates
Sending timely listing updates to relevant clients and prospects.
08Email Management
Organizing and managing inbound and outbound email communications.
09Client Nurture Campaigns
Executing ongoing campaigns to keep clients engaged and top of mind.
10Reactivating Old Leads
Re-engaging dormant leads to bring them back into the pipeline.
11FSBO & Expired Follow-Up
Outreach to For Sale By Owner and expired listing prospects.
12Market Update Emails / Texts
Distributing regular market updates to your database via email and text.
13Receptionist / Answering Phones
Handling inbound calls and acting as a virtual receptionist as required.
14Saved Search Edits
Creating and editing saved property searches for clients in the CRM / MLS.

Investment & Fee Structure

Founding-member terms.
Locked for the agreement.

All billing is processed through High Performance Coaching Inc., which handles all remittance to the ISA. Founding rates below are a one-time discount, locked in for the duration of your agreement.

Startup & Onboarding

$3,000 USD

$1,350USD

One-time — system alignment, onboarding, and initial setup.

Ongoing Monthly Retainer

$1,500 USD / mo

$1,250USD / mo

Billed monthly to the credit card on file.

Performance Bonuses

  • $75 USD per booked appointment where the client shows up.
  • $250 USD per closed real estate transaction resulting from the ISA's efforts.

Founding rates locked for the duration of the agreement

Secure Founding-Member Pricing

Commitment

Built for results,
structured for continuity.

  1. Stage 01 · Days 0–90

    Initial 90-day commitment

    Time to properly onboard, build pipeline, and produce measurable results — before any long-term decision is made.

  2. Stage 02 · Month 4 onward

    Optional 12-month lock-in

    After the initial 90 days, lock in your rate and secure your dedicated ISA for a full 12-month term — protecting your investment in their training and integration.

Billing is monthly via the credit card on file. The set-up fee is due at sign-up along with the first month's retainer — this is non-negotiable. Bonuses and commission are invoiced on the first business day of the month and automatically charged to the card on file.

Training, Coaching & Accountability

We don't place an ISA
and walk away.

All coaching, accountability, and training are conducted directly by

Joseph Moretti

Program Director · High Performance Coaching Inc.

  • Full transparency

    Complete visibility into your ISA's performance and development — at every stage.

  • Access to every metric

    All activity trackers, performance metrics, and recordings or notes from coaching sessions, available to you at all times.

  • Continuous improvement

    Your ISA is required to attend regular High Performance Agents training to keep refining their craft and hold our standard.

Program Terms — ISA Placement

Each Inside Sales Agent placed through this program is an independent contractor of High Performance Coaching Inc. exclusively. The agent receiving ISA services holds no employment rights, ownership rights, or exclusive claim over the ISA in any capacity. The ISA is placed to deliver the services outlined in this program and remains under the full management, training, and accountability of High Performance Coaching Inc. at all times. High Performance Coaching Inc. reserves the right to reassign, retrain, or replace any ISA as deemed necessary to maintain program standards and quality of service.

Next Step

Secure your dedicated ISA.

Founding-member terms are extended to initial subscribers only, and lock in for the life of the agreement. Book a strategy call to confirm fit and begin onboarding.

Book a Strategy Call

Already enrolled? Begin your onboarding →

Set-up fee and first month's retainer due at sign-up. 90-day initial commitment.